Fred’s idea of fun is hopping onto his gravel bike, and riding events as long as 100 miles (with 6,000+ feet of climbing) in the mountains of central Pennsylvania. His bike adventures have taken him across Europe, and to the summit of the Col du Tourmalet in the French Pyrenees.
Fred was a digital marketing pioneer, and has been immersed in paid and organic performance and search marketing for nearly two decades. Fred puts his extensive experience to work for clients, and is a true go-to resource for campaigns implementation, optimization, and troubleshooting. Fred also maintains a half-dozen Google search marketing certifications, and is a credentialed expert on Google Analytics and Google Tag Manager implementation, reporting, and analysis.
Fred holds a BA in Journalism from The Pennsylvania State University (where he worked for the Daily Collegian) and an MBA from DeSales University.