With the pandemic in play, LEM Capital needed to shift course and investigate virtual options for their 2020 meeting.
LEM Capital is a real estate private equity firm, based in Philadelphia, that has built a geographically diverse portfolio of multifamily communities in suburban markets across the U.S. The properties are renovated and improved to create a “like new” experience for renters at a moderate price point. Since 2002, LEM has raised over $1.3 billion in investor commitments and invested over $8 billion in real estate. Due diligence and thoughtful asset management practices have helped LEM Capital expand its portfolio into 16 states while protecting the capital of its investors.
Each year, LEM hosts an in-person general meeting for its fund investors and employees. Typically, the general meeting offers an opportunity to learn more about the company’s capital markets outlook, portfolio performance, and outlook. With the pandemic in play, LEM needed to shift course and investigate virtual options for their 2020 meeting.
Technology was the obvious answer, but they needed support in creating an engaging, informative, and interactive experience for their audience. LEM Capital turned to Hammer Marketing, who could bring their creativity and expertise to the collaboration.
Hammer Marketing worked with LEM Capital to create an enhanced experience for the organization’s first ever virtual general meeting. Central to creating the content for this experience was highlighting the stability of the organization’s portfolio and workforce in a year that had been challenging for most businesses.
In addition to clips of key speakers throughout the presentation, our content marketing team incorporated dynamic infographics, a video tour of their latest acquisition, and before-and-after photos of a recently completed value-add investment. Additionally, attendees had the opportunity to participate in a virtual fireside chat with the founders of LEM Capital for that enhanced interpersonal experience.
Brainstorming ideas to create an engaging experience for attendees meant we could display the best of what LEM Capital has to offer. And as it turned out, the annual general meeting was a greater success than anticipated. The shift from in-person to virtual meant the number of attendees almost doubled from the previous year. Creating a seamless, engaging, virtual experience across was key to achieving the goals of LEM Capital’s annual general meeting.
This was our first time doing anything like this and we didn’t know exactly what we wanted, so an order-taking partner was not going to be an option…We needed someone proactively coming up with ideas throughout the process, Weidenhammer was instrumental to our annual meeting’s success.– Jenn Clausen – Principal, Head of Investor Relations