Helping Shine With a Polished Approach to Marketing
Forging a new brand, website, and digital marketing campaign that set our industrial client apart.
Over a decade ago, this international precious metal recycler selected Weidenhammer to partner on virtually every aspect of their marketing. In a highly competitive industrial market that lacks “sexy,” our team had the ingenuity to commandeer a new trend: tell the story through stunning iconic brand photos.
We helped create a focused brand aesthetic for Metallix and its associated sub-brand, the PGM Pipeline.
The newly designed web experience helps set Metallix apart from other industry competitors, showcasing the company’s unique process and far- reaching capabilities while emphasizing environmental health and safety and security.
To compliment the newly designed brand and website, our team an email marketing campaign was implemented — generating content that is fully integrated with the website and manages the email platform and lists thereby streamlining the process.
In order to capture unique environmental photography, we focused on the interior of the newly acquired Maxton facility, highlighting its machinery and everything that Metallix has to offer.
Weidenhammer has created a unique design for our new website and marketing material that has captured the essence of Metallix.Danielle Leiner, Assistant Marketing Manager at Metallix
We also helped create a custom illustration that serves as a factory tour, breaking down each department’s capabilities to guide potential clients through the unique Metallix process.