Metallix Refining
Forging a new brand, website, and digital marketing campaign that set our industrial client apart.
Client
Metallix Refining
Services
Marketing StrategyWeb Design & DevelopmentDigital MarketingContent MarketingDesignPhoto & VideoOver a decade ago, this international precious metal recycler selected Weidenhammer to partner on virtually every aspect of their marketing. In a highly competitive industrial market that lacks “sexy,” our team had the ingenuity to commandeer a new trend: tell the story through stunning iconic brand photos.
Branding
We helped create a focused brand aesthetic for Metallix and its associated sub-brand, the PGM Pipeline.
Interactive Website
The newly designed web experience helps set Metallix apart from other industry competitors, showcasing the company’s unique process and far- reaching capabilities while emphasizing environmental health and safety and security.
Email Marketing
To compliment the newly designed brand and website, our team an email marketing campaign was implemented — generating content that is fully integrated with the website and manages the email platform and lists thereby streamlining the process.
Photography/Video
In order to capture unique environmental photography, we focused on the interior of the newly acquired Maxton facility, highlighting its machinery and everything that Metallix has to offer.
Weidenhammer has created a unique design for our new website and marketing material that has captured the essence of Metallix.
– Danielle Leiner, Assistant Marketing Manager at MetallixIllustration
We also helped create a custom illustration that serves as a factory tour, breaking down each department’s capabilities to guide potential clients through the unique Metallix process.