Metallix Refining
Forging a new brand, website, and digital marketing campaign that set our industrial client apart.
![Metallix Refining](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/editfeature_metallix.jpg?resize=1400,732)
Client
Metallix Refining
Services
Marketing StrategyWeb Design & DevelopmentDigital MarketingContent MarketingDesignPhoto & VideoOver a decade ago, this international precious metal recycler selected Weidenhammer to partner on virtually every aspect of their marketing. In a highly competitive industrial market that lacks “sexy,” our team had the ingenuity to commandeer a new trend: tell the story through stunning iconic brand photos.
Branding
We helped create a focused brand aesthetic for Metallix and its associated sub-brand, the PGM Pipeline.
![Metallix logo on black background](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/Metallix-Logo.jpg)
![PGM Pipeline Logo](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/Metallix-PGM-Logo.jpg)
Interactive Website
The newly designed web experience helps set Metallix apart from other industry competitors, showcasing the company’s unique process and far- reaching capabilities while emphasizing environmental health and safety and security.
![Metallix Homepage](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/Metallix_Website-Mockup.jpg)
Email Marketing
To compliment the newly designed brand and website, our team an email marketing campaign was implemented — generating content that is fully integrated with the website and manages the email platform and lists thereby streamlining the process.
![Metallix Email Marketing](https://www.hammermarketing.com/wp-content/uploads/sites/2/2021/03/Metallix_emails.jpg?w=932)
Photography/Video
In order to capture unique environmental photography, we focused on the interior of the newly acquired Maxton facility, highlighting its machinery and everything that Metallix has to offer.
![](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/metallix-photo4.jpg?w=931)
![](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/metallix-photo3.jpg?w=931)
![](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/metallix-photo2.jpg?w=931)
![](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/metallix-photo1.jpg?w=931)
![](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/metallix-photo5.jpg?w=931)
Weidenhammer has created a unique design for our new website and marketing material that has captured the essence of Metallix.
– Danielle Leiner, Assistant Marketing Manager at MetallixIllustration
We also helped create a custom illustration that serves as a factory tour, breaking down each department’s capabilities to guide potential clients through the unique Metallix process.
![Metallix brochure animation](https://www.hammermarketing.com/wp-content/uploads/sites/2/2020/11/metallix3.gif)