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WordPress is the most widely used content management system (CMS) worldwide, powering over 60% of all CMS and more than 43% of websites. The open-source platform, now powered by over 55,000 plug-ins that give users free rein over their content management, has come a long way since its founding in 2006. 

Historically, WordPress has been a favorite of developers and html whizzes as it was heavily reliant on coding to adjust content and maximize capabilities. With the release of the Gutenberg editor in late 2018, WordPress has unlocked new possibilities for strategic integrations, content management and comprehensive control over your site.

Now that you no longer need an Intro to Coding 101, the possibilities of the platform become endless. Moving your website and business’ online presence to the WordPress platform can be the next step in taking your strategy to new heights.

Gutenberg Optimizes Site Management Without Coding

Gutenberg divides your page into manageable blocks, simplifying navigation and your ability to make the necessary changes on your pages for maximum user engagement. These “blocks” offer a high level of flexibility to go beyond standard themes, matching your layout according to your brand style.

With Gutenberg’s block breakdown, you will no longer have to navigate complex widgets or menus, instead you position blocks to achieve the ideal display. The editor enables you to save an existing block so you can easily re-upload a preferred style (e.g., for brand uniformity) for future WordPress projects. The feature can save you a great deal of time creating and managing multiple sites.  

Essentially, the Gutenberg editor provides you with unmatched control and flexibility in managing your website content. The best part is you can keep your sites optimized without coding experience through a user-friendly interface that works like other CMS’ drag and drop systems. Don’t worry, developers still maintain the ability to add coding for even more customization. Through custom blocks, collaborators can conveniently add and shift site elements without worrying about the complexities and possible errors surrounding conventional Shortcodes. 

Apply Powerful and Updated Integrations

WordPress offers a wide range of plug-ins that you can conveniently apply toward boosting your business site. These include CRMs, payment checkouts, and automated communication applications. Some of the most popular WordPress business integrations include:

1) Klaviyo – A leading marketing automation platform that makes it highly convenient for online businesses to optimize customer communications through SMS and email marketing.

2) WooCommerce – One of the most applied e-commerce plug-ins for WordPress, giving site owners granular control over their online store. The open-source integration provides the structure for users to sell products and services with a simplified onboarding process.

3) SalesForce – A leading cloud-based CRM that enables WordPress businesses to manage seamless communication with customers across every sales and marketing funnel stage. The platform’s advanced offerings integrate customer service, IT services, marketing automation, and more to provide online stores with a holistic CRM for the best results.

Choosing the perfect combination of business integrations can help elevate your WordPress site’s function and effectiveness based on your company’s needs. 

WordPress Offers User Accessibility

Accessibility can be a real game-changer for online businesses by making content available to customers of all abilities. WordPress offers an inclusive and accessible experience by pledging to make all admin and bundled themes compliant with Web Content Accessibility Guidelines (WCAG) 2.0 AA.  

According to an industry survey, site owners may have increased responsibility in managing accessibility settings in the future. The response showed that 89.1% of web accessibility practitioners believe better websites would significantly impact accessibility than better assistive technology and browsers.

The WP Accessibility plug-in provides added content management measures for your websites that render your business and marketing efforts accessible to a broader audience. Some accessibility features include identifying images with alt attributes and adding skipped links according to customized user-defined targets. 

Hammer Marketing – WordPress Gurus

If you’ve made it this far, chances are you’ve decided to have someone partner with you to try and make your WordPress dreams a reality. Hammer Marketing specializes in the digital space and has seen how well an optimized WordPress site works for businesses of all sizes and specialties. Significant change is stressful and often worrisome, but that’s where we come in.

When you reach out to our team, we help guide you through each step of the process, from learning how to build a WordPress site to managing and optimizing branding and digital marketing content. 

 Our knowledgeable team can also transfer existing content from other platforms to WordPress and improve your site performance with proven IT and e-commerce expertise. We’ve seen what works, and what doesn’t. Through extensive work (and trial and error; we’re human after all) we’ve mastered the art of optimization of WordPress sites and the multitude of plug-ins offered.

We will help you keep each integration updated to bring out the best in your business while customizing your site content to leave a lasting positive impression on your customers. 

Reach out to us today to see how we can help you actualize your business goals.

 

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