Breakthrough Success in the Plastics & Polymers Industry
With a microsite, collateral, and point-of-sale materials, we helped build the Israeli-based company’s product launch.
An Israeli-based plastics and polymers company, Palram was expanding into the US market and called upon Weidenhammer to help them build a US presence.
We aimed to create the most successful product launch in company history for Mirrite product, moving product from zero visibility to household name practically overnight. Following the groundbreaking success of Mirrite, Weidenhammer began preparations to launch the company’s second product line, PALIGHT.
The website was designed and developed to showcase Mirrite product to consumers and commercial businesses who promote and carry the product.
Print & Collateral
To support the product launch, printed brochures, point-of-sale displays and table top cards were created to drive customer inquiries and sales. The printed resources were used for contractors, builders and distributors to educate on product use and share with their customers.
One of the most challenging aspects of the product launch was capturing and creating the look of a product not yet available by simulating decks using ultra high-res images on boards.
Weidenhammer was a true partner with Palram during this exciting launch and we look forward to working with the team on future projects.Stan Zukowski, Product Manager